Your portable nutrition profile.
Better choices start at check-in.
NutrePass is building a partner-agnostic platform that connects your food preferences, dietary needs, and authorized nutrition guidance with personalized grocery experiences.
You control when your profile is activated and how your information is used.
At participating stores, check-in brings relevant products, recipes, swaps, and eligible incentives to your phone while you shop.
Extend loyalty from checkout to check-in.
NutrePass is designed to activate personalized guidance when shoppers arrive—creating opportunities to support food choices throughout the visit and learn from permitted shopping activity.
1. Check in
A simple tap at a participating store activates the shopper’s nutrition profile for that visit, within their chosen permissions.
2. Discover relevant choices
Products, recipes, swaps, and eligible incentives appear on the shopper’s phone, reflecting their preferences and dietary needs.
3. Connect actions with outcomes
With permission and available integrations, connect recommendations, shopping-list changes, and purchases to understand engagement and improve future experiences.
Your profile. Your permission.
A profile that moves with you
NutrePass is being designed to carry your food preferences, dietary needs, and optional, authorized nutrition guidance across participating stores and services—so you can use the same profile wherever NutrePass is supported.
Personalization on your terms
Consumer-controlled consent is central to NutrePass: choosing what information to include, which participating services may use it, and for what purposes. The platform is being designed to let you review and change those permissions over time.
NutrePass is building a partner-agnostic platform connecting four complementary categories around a consumer-controlled nutrition profile.
One portable profile. A connected ecosystem.
Health, Care & Benefit Sponsors
Health systems, dietitians, health plans, employers, and wellness programs can help consumers bring authorized nutrition guidance and eligible benefits into everyday grocery choices.
Grocery Commerce & Retail Media
Retailers, loyalty programs, and retail media networks can extend personalization to check-in, supporting relevant recommendations and eligible offers throughout the store visit.
Food, Beverage & Nutrition Brands
Brands can help shoppers discover relevant products and eligible incentives, and learn how engagement connects with permitted purchase outcomes.
Technology, Data & Nutrition Intelligence
Product and recipe intelligence, authorized data connections, and commerce integrations can help translate a portable profile into personalized shopping experiences and measurable insights.
From check-in to measurable learning.
NutrePass is being designed for closed-loop measurement: connecting recommendations shown, products and recipes explored, shopping-list changes, and eligible incentive engagement with permitted purchase outcomes, where integrations are available. These insights can help participating organizations understand what shoppers find useful and improve future experiences.
Help shape the next grocery experience.
We welcome conversations with retailers, health and benefit sponsors, brands, and technology providers interested in exploring a NutrePass pilot.
Meet the Founders
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Founder & CEO
Philippe Tregon
Philippe built and operated successful retail stores and restaurants in Silicon Valley for 20 years before turning to mobile applications development.
He then shifted his focus on meal intake-data tracking when wearables became the main data source for employer's wellness solutions.
He founded NutrePass to help people turn their nutrition needs and preferences into everyday food choices—with a portable profile they control.
He leads the company’s vision and partnerships, connecting nutrition guidance with the grocery shopping experience.
Co-Founder & CTO
Surat Mukker
Surat has spent 25 years building software and 15 leading engineering teams. She's at her best with a hard problem and a clear goal to charge toward.
She knows how hard it is to change the way you eat when habit keeps pulling you back to the same choices, and she cares about health as a whole, the physical and the spiritual in balance, and about living with awareness. Philippe's passion for food as medicine is what drew her to NutrePass.
She leads the company's technology and platform, building the portable nutrition profile that people control and that goes with them when they shop.