Connecting healthcare sponsors and grocers through better food choices.
Help people act on nutrition guidance. Make every grocery visit more relevant.
NutrePass is a platform that connects healthcare sponsors and grocery partners through consumer-controlled portable nutrition profiles. At store check-in, personal preferences and authorized guidance become relevant recipes, products, swaps, and eligible offers—supporting shoppers while purchase decisions are being made.
With consent, retailer-confirmed purchases can help sponsors understand alignment with nutrition guidance and help grocers measure engagement.
Connecting nutrition guidance to choices in the grocery aisle.
Every grocery visit is an opportunity to bring better nutrition to life. NutrePass platform enables a connected experience where a portable nutrition profile turns personal preferences and authorized guidance into relevant food ideas, timely savings, and more confident choices—from check-in to checkout and back to care.
Extend loyalty from checkout to check-in.
NutrePass activates personalized guidance when shoppers arrive—creating opportunities to support food choices throughout the visit and learn from permitted shopping activity.
1. Check in
A simple tap at a participating store activates the shopper’s nutrition profile for that visit, within their chosen permissions.
2. Discover relevant choices
Products, recipes, swaps, and eligible incentives appear on the shopper’s phone, reflecting their preferences and dietary needs.
3. Connect actions with outcomes
With permission and available integrations, connect recommendations, shopping-list changes, and purchases to understand engagement and improve future experiences.
One portable nutrition profile. Consumer-controlled.
NutrePass is being designed to connect a consumer’s food preferences, dietary needs, and authorized nutrition guidance across participating health sponsors and grocery partners. Consumers choose what to include, who may use it, and when to activate it through store check-in.
NutrePass is a partner-agnostic platform connecting four complementary categories around a consumer-controlled nutrition profile.
One portable profile. A connected ecosystem.
Health, Care & Benefit Sponsors
Health systems, dietitians, health plans, employers, and wellness programs can help consumers bring authorized nutrition guidance and eligible benefits into everyday grocery choices.
Grocery Commerce & Retail Media
Retailers, loyalty programs, and retail media networks can extend personalization to check-in, supporting relevant recommendations and eligible offers throughout the store visit.
Food, Beverage & Nutrition Brands
Brands can help shoppers discover relevant products and eligible incentives, and learn how engagement connects with permitted purchase outcomes.
Technology, Data & Nutrition Intelligence
Product and recipe intelligence, authorized data connections, and commerce integrations can help translate a portable profile into personalized shopping experiences and measurable insights.
For Health Sponsors: Connect Nutrition Guidance to Grocery Purchases
NutrePass makes authorized nutrition guidance actionable during grocery shopping. The portable profile connects that guidance with relevant recipes and food choices. With consumer consent and retailer integration, purchase-linked nutrition insights can support dietitian follow-up and help sponsors evaluate how purchases align with the guidance provided.
For Retailers: Engage at Check-in. Learn at Checkout.
NutrePass extends loyalty engagement from checkout to check-in. A consenting shopper’s arrival creates an opportunity to deliver relevant recipes, products, swaps, and eligible incentives while purchase decisions are still being made. Connecting recommendations and shopping-list changes with retailer-confirmed purchases helps retailers and brands understand what shoppers act on and improve future engagement.
For Food, Beverage & Nutrition Brands:
Understand Shopper Needs. Improve Product Fit.
NutrePass is designed to help food, beverage, and nutrition brands understand how their products fit participating shoppers’ dietary needs and preferences. Privacy-protected, aggregated insights can reveal strengths, unmet needs, and opportunities to improve product positioning or formulation. Connecting these insights with in-store engagement and permitted purchase outcomes can help brands evaluate relevant offers and learn what resonates.
Meet the Founders
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Founder & CEO
Philippe Tregon
Philippe built and operated successful retail stores and restaurants in Silicon Valley for 20 years before turning to mobile applications development.
He then shifted his focus on meal intake-data tracking when wearables became the main data source for employer's wellness solutions.
He founded NutrePass to help people turn their nutrition needs and preferences into everyday food choices—with a portable profile they control.
He leads the company’s vision and partnerships, connecting nutrition guidance with the grocery shopping experience.
Co-Founder & CTO
Surat Mukker
Surat has spent 25 years building software and 15 leading engineering teams. She's at her best with a hard problem and a clear goal to charge toward.
She knows how hard it is to change the way you eat when habit keeps pulling you back to the same choices, and she cares about health as a whole, the physical and the spiritual in balance, and about living with awareness. Philippe's passion for food as medicine is what drew her to NutrePass.
She leads the company's technology and platform, building the portable nutrition profile that people control and that goes with them when they shop.
Let’s explore what’s possible together.
Interested in NutrePass? We welcome conversations about partnerships, technology collaboration, pilots, and opportunities to work together.
